Coach website homepage copy: what to say above the fold

The homepage should answer the fit question

Above the fold, a prospect is asking one thing: is this coach for someone like me? The copy should answer with discipline, audience, location or format, and the next step.

A simple headline formula

• I help [type of client] do [specific progress] without [common frustration].
• [Discipline] coaching for [audience] in [place or format].
• Build [outcome] with a coach who understands [specific context].

What the subheading should add

The subheading can explain the method, cadence, or first step. It should not repeat the headline in softer words.

How Coloseos helps

Colos can draft headline options from the coach's basics, but the coach approves the final language before publishing.