Link in bio for coaches: what should the link point to?

The link should continue the decision

A link in bio should not dump people into another menu unless that menu is truly useful. For most coaches, the best destination is the coach website.

The destination should include

• Who the coach helps.
• Services and prices or price context.
• Testimonials and reviews.
• Useful posts or videos.
• A request form.

When to use a temporary link

For a clinic, workshop, or open session, the link can temporarily point to an event page. After the event, return it to the main coach page.

How Coloseos helps

The public coach page can become the stable link in bio, while event pages and posts provide specific campaign destinations.