Link in bio for coaches: what should the link point to?
How coaches should use a link in bio: point to a public coach page with services, proof, blog posts, events, reviews, and a request form.
Valentina Coach
Swim technique coach
New post: what to check before adding threshold sets.
Instagram bio
Who you help, where, and the next link.
LinkedIn post
One client lesson, one practical takeaway.
YouTube idea
Answer the question prospects already ask.
The link should continue the decision
A link in bio should not dump people into another menu unless that menu is truly useful. For most coaches, the best destination is the coach website.
The destination should include
- Who the coach helps.
- Services and prices or price context.
- Testimonials and reviews.
- Useful blog posts or videos.
- A request form.
Link destination examples
Stable link
Main coach website
Best for most weeks. It gives prospects the full decision path: services, proof, FAQs, legal notes, and request form.
Campaign link
Workshop or open session page
Best when the coach is actively promoting one event. The event page should still link back to the main coach site.
Content link
Useful guide answering a common question
Best when a post or video is getting attention. The guide should include a clear next step to the matching service.
When to use a temporary link
For a clinic, workshop, or open session, the link can temporarily point to an event page. After the event, return it to the main coach page.
Avoid link-in-bio clutter
Too many links can make the decision harder. If the coach uses a menu, keep the top links current: services, request, current event, and one useful piece of proof or content.
How Coloseos helps
The public coach page can become the stable link in bio, while event pages, blog posts, programs, and flyers provide specific campaign destinations.