Instagram bio for coaches: what it should say and where it should point

The bio should not carry the whole business

An Instagram bio is a signpost. It can clarify the coach's focus, but it should point to a real page where prospects can compare services and send a request.

Include four things

• Who you help.
• The type of progress or service.
• Location or remote format.
• A link to the coach website.

Avoid vague bio copy

Phrases like 'helping you become your best self' do not help prospects decide. Name the client and the work.

How Coloseos helps

Colos can draft short social bios and captions that connect back to the coach's services and public website.